Decoding Personalized First Lines for Cold Emailing

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Cold emailing is one of the most effective ways of marketing if done right. And writing personalized first lines for cold mailing is a major factor affecting the success of the email marketing campaign. Here are some quick tips to write fantastic first lines for cold mailing. 


  • Keep it Short
Even if we are writing something personalized, they are still busy people with very less time. No need for extra words. 

  • Thorough Research
There is always something you can write about someone. With LinkedIn and its website, there is always something you can write about accomplishments, education, recent posts, etc. 

  • Keep it professional
While editing some first lines written by a fellow writer, I noticed that they have expressed condolences for recent loss or congratulated on their wedding. Even though it is a personal detail, it is in no way related to the person's professional life. 

Instead of only thinking about writing a personalized line, no matter how, think about the end goal. The end goal is to get the lead to reply back and hopefully close the deal. So, such lines are counterproductive toward the outcome and must be avoided. 

  • Provide options
If you do find an alternative for a lead, write it down. It may take you only a couple seconds to write the next one. However, for your client, it shows that you are working with care. 

Writing personalized first lines can seem like an easy task as it takes less time than other forms of writing. However, it is also the type of content that creates a major impact with fewer words. The success of email marketing campaigns involving cold mailing highly depends on the quality of the personalized first lines. Therefore, it is necessary to pack a punch with powerful writing. And these pointers can help you do exactly that. 

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